Scheduled & Persistent Virtual Event

A Scheduled Virtual Event runs much like a physical event, with a specific date(s) and time(s). Scheduled Virtual Events runs for 1 day (additional days can be added at cost), can be archived in your content library, and are available on-demand for 12 months. No new content is added after the close of the live event. If offering CE credits, the On-Demand period extends to 12 months.

A Persistent Virtual Event allows companies to showcase products and research on an ongoing basis. Whether it’s additional webinars or a mini-event launch, content can be added throughout the year, with each new addition marketed to target audiences for optimal event attendance. New content can be added after the close of the live event. If offering CE credits, the On-Demand period extends to 12 months.

Each virtual event comes with a registration page, referred to as the Microsite. This page will be branded for your event and includes an event overview with up to 5 customizable tabs. Examples of these tabs could be: Detailed Agenda, Speakers, Continuing Education Credits (if applicable), About Us, Resources.

The Microsite will include a signup button with a registration form. This customizable form includes Labroots profile questions, as well as additional information you want to collect during registration. Once registered, your registrant will receive a registration confirmation email. Reminder emails are also scheduled leading up to the opening of your event. You will have the option of posting your Microsite on our Labroots Megamenu (website) to promote your event.

Virtual Venue

Lobby – Landing location when attendees first enter a virtual event.
Auditorium – A virtual room where presentations will be held.
Exhibit Hall – A virtual hall where event sponsors or vendors can purchase a virtual booth to display products, and other various forms of content.
Networking Lounge – A virtual lounge where event attendees can chat, network, post job offerings, or attend a virtual happy hour. This is a very flexible space with many uses.
Help Desk – A virtual room which attendees can visit if they have any technical issues, or general questions related to the virtual event space.
(Optional Add-On) Poster Hall – A virtual hall where posters related to the event can be viewed and downloaded.
(Optional Add-On) Resource Center or Media Wall – A virtual resource hub where you may promote up to 20 pieces of content (additional content or click actions should be discussed with your sales rep / project manager).
(Optional Add-On) Meeting Room – A virtual meeting space with up to 5 textual chat rooms by topic, by time, and/or an open forum (additional chat rooms and chat options including meeting apps and networking apps available as add-ons).
(Optional Add-On) Virtual Lab – A virtual laboratory setting where products and instruments can be showcased.

Scheduled VE Marketing

( Optional Add-On )

Main Event Launch Marketing

Email Blasts – x 5 (20,000 cap)
Social Media – 6 Facebook Posts, 6 X Posts, 1 Labroots LinkedIn Post.
Banner Ad – x 1 Month
Press Release – 1 press release leading up to your virtual event.
Newsletter Postings – 2 WAVE + 2 Category Specific Trending Newsletters.

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Persistent VE Marketing

( Optional Add-On )

Email Blasts – Three email blasts are included with each persistent virtual event (20,000 cap).
Social Media Posts – 6 individual posts related to your event on Facebook & Twitter, plus 1 post on Linkedin.
Banner Ad – Labroots will post 1 banner ad per month leading up to your event.
Newsletter Posting – Labroots will post 2 WAVE + 2 Trending Newsletters leading up to your virtual event.
Press Release – Labroots will create and publish 1 press release leading up to your virtual event.
Post-Main Event Marketing – Three email blasts are included post-event (20,000 cap), as well as 3 individual posts related to your event on Facebook & Twitter, plus 1 post on Linkedin.

Creative

Banners – You, or Labroots can create customized banner ads that are viewable leading up to, and during your virtual event. These include a microsite banner, a venue top-bar banner, as well as various banners for website marketing, and social media posts.
Welcome Video – A pre-recorded welcome greeting, which can appear upon an attendees first entrance to a virtual event.
Room Selections – Your main Labroots point-of-contact can walk you through our virtual room selections, and assist with any questions you may have.